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Thursday, September 7, 2023

Web/Mobile App Critique: Wellnesscoach

 


            I use many apps daily but decided to review one that many classmates may not be familiar with called Wellness Coach.  While the app was developed in 2018, in the aftermath of uncertainty and instability brought on by the COVID-19 pandemic, the program rebranded and received a sizable investment from the Zoom Apps Fund. (Dahlberg, 2021).  The timing was perfect as employee burnout was all too common, and employers needed to provide additional benefits to help retain their top performers.  D Sharma points out the many reasons this is an attractive benefit an employer can offer and how the employee experience can be vastly improved by making overall health and wellness a priority. (Sharma, 2021)

Wellness Coach is an enterprise all-encompassing wellness app that provides various tools to help employees deal with stress, grief, anxiety, fitness, and even sleep issues. The app is available as a stand-alone web and mobile app and is also available as a plug-in for many common workplace collaboration tools, such as Microsoft Teams. Let’s review the app’s usability, design, and functionality and explore three recommendations to improve this product.

                While I use it more frequently on my computer to allow a larger screen to browse the content, the mobile app offers the same excellent content. The app design is simple, and most content can be found from links directly on the home page, allowing users to click and play any content instantly.  All content can be favorited for easy accessibility, and much of the content can be downloaded for offline access. There are a couple of additional menu paths in addition to the main home page that allow access to explore/search by topic, view Favorites, and view History provided.  The Home Page is broken into ten sections:

1.       Daily Wellness is a short audio meditation automatically selected each day on the top of the page.

2.       Ruth, a personalized coaching experience AI functionality that allows users to ask questions or make statements regarding their mental or physical health.  Upon asking a question, Ruth will make some recommendations for improving the issue and provide relevant mindfulness sessions that can help.

3.       Today’s Progress allows end users to connect to Apple Health or Fitbit applications that will track steps taken, minutes spent reviewing or listening to wellness sessions, and allows users to track water consumption. These three areas tend to be universally recognized as contributing to the overall good health of all people.

4.       The Challenges section allows users to start a challenge with friends and coworkers to promote and reinforce healthy activities through comradery and connectedness. These challenges can be company-wide, team-specific, or amongst the entire Wellness Coach app community.

5.       Quick Links allow users to go to the content they are looking for specifically, including the following categories:

a.       Focus Music

b.       Meditation

c.       Audiobooks

d.       Fitness

e.       Breathing Bubble

f.        Recents

g.       Challenges

h.       Live Class replays

6.       Personal Coaching section allows users to schedule one-on-one coaching sessions with a professional coach specializing in specific topics as desired.



7.       Group Coaching are live sessions provided on specific dates and times.

8.       Recommendations provided specifically by the user's employer.

9.       Programs are collections of sessions designed to help users achieve their goals. Programs offer a learning and practice path for anyone having trouble picking a session, meditation, book, or exercise, and typically encompass all modalities.

10.   The last section of the app is a link to share access with up to 5 friends and family members so they can join users in their wellness journeys.


The following three recommendations would make this already valuable tool even more beneficial:
  1. Make the app available on the Apple Watch. With the ever-increasing popularity of smartwatches, a condensed watch app would be extremely useful. I do not carry my phone while exercising and could consume more content if this feature was enabled.

  2. Enable community groups or some form of social collaboration that would allow users to provide helpful advice, exercises, or recipes to help others who are tackling a similar issue. This could be custom functionality or just embedded links to other social networking /sharing platforms.

  3. Allow individual memberships without the requirement of an employer. While this app benefits employees, some team members hesitate to invest time in the product when they think they may be moving on to a different employer.  Allowing some type of transition option would increase brand awareness, and users would act as brand ambassadors to their new employer.

References


Dahlberg, N. (2021, December 9). Boom! Zoom Invests in Wellness Coach Amid Year of Record Growth for the Miami Startup. Refresh Miami. Retrieved September 5, 2023, from


Sharma, D. (2021, September 30). How Prioritizing Wellness Can Improve the Employee Experience. WellnessCoach. Retrieved September 5, 2023, from

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